Make your ad work harder to close the sale by arming it with everything customers need to pick up the phone and contact you. These are smart shoppers
who have a need to fill immediately.
The following points, known as the “six W's” of solid advertising copy, form your core message:
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Who you are and what your business does including logos or slogans to set you apart.
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What you provide in terms of products and services, amenities, guarantees.
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Where you are located, geographic areas you serve, plus a map or directions.
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When you're open for business, multiple phone numbers, emergency phone number or pager.
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Why a customer should buy from you, whether it be your product range, brand names, amenities, reputation or expertise. This is your story so tell
it in a compelling way.
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WWW, i.e., your Web site presence to let customers interact with and learn about your business anytime day or night-even conduct transactions.
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