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 A growing business is a successful
one that can weather uncertain economic times as well as capitalize on the good times. But to maintain this momentum, you must explore new ways to capture new customers. Use
techniques you’ve not used in the past or establish a presence where you had none before. For instance, by moving your business online, you can reach a whole new pool of
customers who can find you with ease and convenience. Consider the following to fuel growth:
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Upgrade your advertising. Larger, enhanced yellow pages ads allow for more information to help ready to buy customers make a purchase decision on the
spot, plus signify the healthy state of your business.
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Advertise specific products or services. Take one of your bestsellers and give it its own yellow pages presence to boost sales even more. Or, do the
reverse. Take some of your weaker selling products and give them a shot in the arm with an incentive like a coupon. If you advertise online, adjust your ad to seasonal needs or
float a limited time offer.
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Use multiple headings and categories. The more places your ad appears, the more likely a customer will consider buying from you. This is another way to
highlight specific products or services you offer. For example, a full-service florist can appear under “Weddings”, “Corporate Events” and
“Funerals” to leverage your category to the max.
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Use more than one directory. Place ads in nearby directories to reach more potential customers. Highlight your store locations and
delivery coverage areas. Or, go after specific audiences with niche or specialty directories, in your own market and neighboring markets.
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Go online. Put your business on the Web and benefit from a vast array of performance-based products, placement and search options. Ramp up your
business’ growth capacity even more by letting customers contact and conduct business with you via Web site, 24/7.
Find out how Idearc and Superpages.com® can help you grow your business.
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