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 Launching a successful new business is
greatly helped by customers knowing about you from the start. Idearc directories advertising, both print and online, offers the most cost-effective way to achieve this, because on
average, for every one dollar invested in yellow pages advertising it returns $21 in revenues.* Other media don’t compare. Give your business maximum exposure to ensure
customers understand why they should buy from you. Consider all of your options in both print and online to:
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Put your business on the map. Make your ad stand out. A bigger, more colorful ad has impact that draws attention and phone calls. Design your ad to show
a solution, not a problem.
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Give customers a reason to try you out. Use a coupon to motivate customers to come to your business then reward them with an additional discount or referral bonus if they send their friends or colleagues to you.
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Be ready for customers around the clock. While your business is open during normal business hours, make certain they can reach you anytime through a Web site to get information about your business, ask questions or even place orders. Drive them to your Web site with a Web or email address in your directory and online ads.
Remember, 85% of people who use yellow pages directories also use the Internet to make purchase decisions and 45% of them end up buying from a merchant they found through the
directories.**
Find out how Idearc can help you promote your new business.
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